Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
SGP213 Public Relations 927001 2 3 3
Level of Course Unit
Short Cycle
Objectives of the Course
Historical awareness about concept by defining Public RelationsOrganizational structure of companies in the sector.and have an ethical understanding of your occupationit will be
Name of Lecturer(s)
Öğr. Gör. Mürsel KAN
Learning Outcomes
  1. At the end of the course, the student will be able to define relations with the public.
  2. He will learn the importance and characteristics of relations with the people.
  3. He will be able to compare peoples' relations, propaganda, advertisement or marketing, and compare them.
  4. He will learn theories of public relations
Mode of Delivery
Formal Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Language of Instruction
Turkish
Work Placement(s)
None
Course Contents
At the end of the course, the student will be able to define relations with the public.He will learn the importance and characteristics of relations with the people.He will be able to compare peoples' relations, propaganda, advertisement or marketing, and compare them.He will learn theories of public relations.
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.Introduction to Public Relations.
2.Historical Development of the Occupation.
3.Relation to Other Disciplines.
4.Public Relations Organization.
5.Public Relations Theories.
6.Public Relations Tools.
7.Road to be followed in Public Relations (CAMPAIGN).
8.Public Relations Practices -1.
9.MIDTERM EXAM
10.Public Relations Practices -2
11.Public Relations Practices -3
12.Public Relations and New Media
13.Public Relations Ethics and Professional Responsibility
14.13 Current Approaches.
15.
16.
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination111
Final Examination111
Case Study13113
Individual Study for Homework Problems12112
Individual Study for Mid term Examination14228
Individual Study for Final Examination21020
SUM75