Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
SHU305 Marketing Of Services 927001 3 5 4
Level of Course Unit
First Cycle
Objectives of the Course
To comprehend the basic concepts related to service pazarlamasıyla. Service marketing mix elements, service businesses, what to do about customer complaints and disclosure of customer retention.
Name of Lecturer(s)
Doç. Dr. Yetkin Bulut
Learning Outcomes
  1. Explain the concepts and phenomena that constitute the basis of the service marketing.
  2. You can analyze and create a hash of the service marketing.
  3. Quality of service, customer expectations and customer satisfaction, we can offer suggestions for implementing the concepts of synthesis.
Mode of Delivery
Formal Education
Prerequisites and co-requisities
Recommended Optional Programme Components
Recommended or Required Reading
Hizmet Pazarlaması, Sevgi Ayşe Öztürk, Ekin Basın Yayım,2013.
Planned Learning Activities and Teaching Methods
Language of Instruction
Work Placement(s)
Course Contents
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.The importance of the service concept and service sector.
2.Services and the classification of the services.
3.Service enterprises and traditional marketing mix elements
4.Service enterprises and traditional marketing mix elements
5.Service marketing distribution.
6.Service marketing price
7.Service marketing promotion
8.In the service sector, advertising, sales promotion, public relations, personal selling and direct marketing.
9.Midterm Exam
10.Service marketing and staff
11.Read about customer service and the course materials to be processed.
12.Service marketing and physical evidence
13.Demand and capacity management service
14.Quality of service, and the service matches.
15.Relational marketing and internationalization
16.Final Exam
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination1100
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination1100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination111
Final Examination111
Report Preparation11111
Self Study10110
Individual Study for Homework Problems155
Individual Study for Mid term Examination5210
Individual Study for Final Examination5525