Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
SHU409 Public Relations 927001 4 7 4
Level of Course Unit
First Cycle
Objectives of the Course
Teach students public relations roles in organizations and its’ activities in order to build goodwill publicity with society and provide employee satisfaction in organizations
Name of Lecturer(s)
Yrd. Doç. Dr. Ahmet Zeki DEMİR
Learning Outcomes
  1. Teach students, theoritical and empirical development stages of Public relations literature
  2. Define organizational culture and Public Relations relationship and role of public relation activities on reinforcement of organizational culture.
  3. Examines the public relations activities that done by the businesses and tries to understand the difference between theories and practices in the business world
Mode of Delivery
Formal Education
Prerequisites and co-requisities
Recommended Optional Programme Components
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Language of Instruction
Work Placement(s)
Course Contents
The definition of public relations, content, applications, general information about the communication with emphasis for the importance of public relations.
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1. Communication and Public Relations in Communication Process
2.Communication and Public Relations in Communication Process
3.Interpersonal Communication
4.Personal Relations and Behavioral Development Process
5.Personal Relations and Behavioral Development Process
6.Agreement and Reconciliation in the Communication Process
7.Agreement and Reconciliation in the Communication Process
9.Communication and Perception
10.Communication and Perception
11.Communication and Persuasion
12.Behaviour of Establishing Empathy in the Communication Process
13.Corporate Communications
14.Corporate Communications
Assessment Methods and Criteria
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination11515
Final Examination11515
Attending Lectures14228
Individual Study for Mid term Examination11515
Individual Study for Final Examination11515