Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
HİT212 Consumer Behaviours in Analog and Digital Media 927001 2 4 3
Level of Course Unit
First Cycle
Objectives of the Course
This course will focus on consumer behaviorsreasons and how they are understood. Itinternal and external affecting consumer behavior in contextfactors are examined.
Name of Lecturer(s)
Yrd.Doç.Dr Özlem Akgüç Çetinkaya
Learning Outcomes
  1. He identify factors that affect consumer behavior.
  2. Consumer research develops skills
  3. Develops market slicing skills
  4. Understands the consumer decision-making process
Mode of Delivery
Formal Education
Prerequisites and co-requisities
Recommended Optional Programme Components
Recommended or Required Reading
Tüketici davranışları ve pazarlama stratejileri-Prof.dr. Erdoğan KoçTüketici Davranışları-Uğur BatıTüketici Davranışları-Yavuz Odabaşı
Planned Learning Activities and Teaching Methods
Language of Instruction
Work Placement(s)
Course Contents
It is an introductory course in which basic theories, concepts and findings of behavioral sciences are taught. Perception, learning, motivation, attitude formation and change are covered in the market place.
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
2.Understand consumer behaviors
3.Motivation, skill and possibility
4.Exposure, attention and perception
5.Knowledge and understanding
7.Visa exam
8.Memory and recall
9.Decision making process
10.Consumer Culture
11.Consumer Culture
12.student presentations
13.student presentations
14.student presentations
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination160
Attending Lectures140
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination180
Project Presentation120
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Project Presentation32575