Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
HİT304 927001 3 6 6
Level of Course Unit
First Cycle
Objectives of the Course
To inform about the advertising and public relations process, customer representation and role within the agency, time management, human resource management and leadership, process management.
Name of Lecturer(s)
Öğr. Gör. Emine CENG
Learning Outcomes
  1. To able to manage public relations and advertising processes.
  2. To able to plan public relations campaigns.
  3. To able to use theoretical knowledge in practice
  4. To able to criticize public relations campaign
  5. To able to manage media planning
Mode of Delivery
Formal Education
Prerequisites and co-requisities
Recommended Optional Programme Components
Recommended or Required Reading
Pira, A., Etkinlik Yönetimi, MediaCat, İstanbul,2004.
Sabuncuoğlu, Z.,Örgütsel İletişim, Aktüel Yayınları, 2001.
Okay, A., A.,Okay, Halkla İlişkiler,Kavram, Stratejisi ve Uygulamaları, Der Yayınları,2002.
Planned Learning Activities and Teaching Methods
Language of Instruction
Work Placement(s)
Course Contents
Public relations and activity Management, Process and phases. Process Management in Advertising Agencies, Preparation,Creativity,Practice, Assessment. Human resource management. Time management.
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.Course introduction and general information
2.Public Relations Activity Management Process 1
3.Public Relations Activity Management Process 2
4.Financial management in public relations activities.
5.Management of human resources in public relations activities.
6.Time management
7.Risk management and crisis management
8.Mid-term exam
9.Marketing process in public relations activities
10.Legal regulations, agreement, protocol management, entertainment codes.
11.Production process in advertising agency.
12.Customer relationship management in advertising agency.
13.Review of samples
14.Student presentations
15.Student presentations
16.Final Exam
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination150
Attending Lectures1010
Report Preparation120
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination150
Project Presentation150
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination111
Final Examination111
Attending Lectures14342
Project Preparation12525
Self Study11010
Individual Study for Mid term Examination10220
Individual Study for Final Examination10220