Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
SHU324 Marketing Researchings 927001 3 6 5
Level of Course Unit
First Cycle
Objectives of the Course
Providing information to decision makers about marketing problems and solutions of these problems.
Name of Lecturer(s)
Yrd. Doç. Dr. Ahmet Zeki DEMİR
Learning Outcomes
  1. Defining the marketing problems and make solutions
  2. Understanding how to apply marketing research techniques
Mode of Delivery
Formal Education
Prerequisites and co-requisities
Recommended Optional Programme Components
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Language of Instruction
Work Placement(s)
Course Contents
Methods used in the identification of marketing problems
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.Introduction to Marketing Research
2.Marketing Research Process
3.Marketing Research Process
4.Errors in Marketing Research
5.Data Types in Marketing Research
6.Data Types in Marketing Research
7. Marketing Research Design
9.Measuring and Scales in Marketing Research
10.Measuring and Scales in Marketing Research
11.Sampling and Sampling Methods
12.Sampling and Sampling Methods
13.Data Preparation in Marketing Research
14.Data Preparation in Marketing Research
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination1100
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination1100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination111
Final Examination122
Case Study15115
Report Preparation12020
Report Presentation122
Individual Study for Homework Problems6424
Individual Study for Mid term Examination7321
Individual Study for Final Examination7428