Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
HİT426 New Approaches in Public Relations 927001 4 8 4
Level of Course Unit
First Cycle
Objectives of the Course
To discuss current developments and new approaches in the field of public relations by explaining that public relations is a changing discipline with social processes.
Name of Lecturer(s)
Yrd.Doç.Dr. Burcu ALTIPARMAK
Learning Outcomes
  1. The students analyze the relationship between public relations and social events.
  2. The students discuss developments in the field of public relations.
  3. The students analyze the relationship between public relations and social processes.
  4. The students follow new approaches in public relations.
Mode of Delivery
Formal Education
Prerequisites and co-requisities
Recommended Optional Programme Components
Recommended or Required Reading
Bozkurt Hale, 2014, Halkla İlişkilerde Yeni Yaklaşımlar, Paradigma Akademi Yayınları, İstanbul.
Baytekin Pelin, 2015, Halkla İlişkiler Perspektifinden Güncel Pazarlama Yaklaşımları, Nobel Yayıncılık, Ankara.
Planned Learning Activities and Teaching Methods
Language of Instruction
Work Placement(s)
Course Contents
The concept of public relations and social developments affecting its field will be discussed in this course concept. TQM, reputation management, social media and public relations, and ethical dimension in relation to the public.
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.Introduction to the course, general information and resources on the course.
2.Globalization and international public relations
3.Image, reputation management and public relations
4.Changing target audience and public relations
5.Social responsibility, corporate social responsibility
6.TQM and public relations
7.Internet society
9.Social media and digital public relations
10.Green marketing, green advertising and public relations
11.Current marketing approaches and public relations
12.Public Relations and Ethics
13.Public relations in local administrations
14.The future of public relations
15.An overview
16.Final exam
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination1100
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination1100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination111
Final Examination111
Attending Lectures14228
Self Study10440