Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
HİT230 Agency Ownership and Management 927001 2 4 4
Level of Course Unit
First Cycle
Objectives of the Course
It is aimed to have the theoretical and technical infrastructure required for students to apply their job descriptions, types, functions, operation processes and organizational structures of the public relations, advertisement and media agencies in the workshop with the course of Agency Ownership and Management course.
Name of Lecturer(s)
Yrd. Doç. Dr. M. Nur ERDEM
Learning Outcomes
  1. Students who successfully complete the course define the concept of agency
  2. Define the activity areas of agencies
  3. Know how to distribute tasks in agencies
  4. Know agency units and job descriptions
  5. Know how agencies get revenue
Mode of Delivery
Formal Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Recommended or Required Reading
- Lecture notes given by the instructor- Gonca Köse, Reklam Ajanslarına İşveren Markası Bakışı, Detay Yayıncılık, 2012- Filiz B. Peltekoğlu, Sektörün Penceresinden Halkla İlişkiler, BAMM, 2008 - Candan Çelik Dural, Medya Planlaması ve Reklamverenin Ajans Seçimi, Türkiye Gazeteciler Cemiyeti Yayınları, İstanbul, 1999
Planned Learning Activities and Teaching Methods
Language of Instruction
Turkish
Work Placement(s)
None
Course Contents
Course content includes the subjects of public relations, brief history of advertising and media agencies; theoretical information about job descriptions, types, functions and organizational structures.
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.Informing about the content of the course, its scope, functioning and student projects to be prepared during the term.
2.The concept of agency, the causes and history of agencies. Basic types of agencies operating in the field of marketing communications.
3.Advertising agencies: Definition, types, tasks and functions.
4.Advertising agencies: Functioning, organizational structure, task units.
5.Advertising agencies: Establishment, operation and revenue sources of agencies. Examples of major advertising agencies from around the world and Turkey.
6.Public Relations Agencies: Definition, types, duties and functions.
7.Public Relations Agencies: Functioning, organizational structure, task units.
8.Midterm Examination
9.Public Relations Agencies: Establishment, operation and income sources of agencies. Examples of agencies related to the important public from Turkey and the world.
10.Media Agencies: Definition, types, tasks and functions.
11.Media Agencies: Functioning, organizational structure, task units.
12.Media Agencies: Establishment, operation and revenue sources of agencies. Important media agency examples from around the world and Turkey.
13.Digital Agencies: Definition, types, tasks and functions.
14.Digital Agencies: Functioning, organizational structure, task units. Examples of major digital agencies from around the world and Turkey.
15.General review
16.Final examination
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination111
Final Examination111
Attending Lectures14228
Individual Study for Mid term Examination11515
Individual Study for Final Examination11515
Reading41040
SUM100