Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
2306015012012 General Business Administration 927001 1 1 7
Level of Course Unit
Second Cycle
Objectives of the Course
Students are gained ability to explain about the issues of Capital Markets, Securities and creating portfolio and also the principles of them, able to analyze securities market by dominating broad terminology and to create portfolio. The aim of this course is to gain theoretical and practical knowledge and practices on business. In this context the concept of business, management, business functions, business issues such as the establishment process will be explained to students.
Name of Lecturer(s)
Yrd. Doç. Dr. Hasan GÜL
Learning Outcomes
  1. To have the basic theoretical and practical knowledge about to capital markets and securities.
  2. To know contemporary developments, approaches, key issues in these areas
  3. To use information obtained in the field to the personal and institutional level.
Mode of Delivery
Evening Programme
Prerequisites and co-requisities
Recommended Optional Programme Components
Recommended or Required Reading
1. Tamer Koçel, İşletme Yöneticiliği, Beta Yayınları, İstanbul.
Planned Learning Activities and Teaching Methods
Language of Instruction
Work Placement(s)
Course Contents
Capital Markets, Securities and Creating Portfolio.Business, Entrepreneurship, Business Functions.
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.Business Functions: Production Function, Production Concept and Importance, Production Facilities, Production Types, Production Systems, Product Design and Development
2.Production and Operations Management, Production Planning, Inventory Control and Management, Quality Control and Management, TQM
3.Marketing Function: Marketing Concept and Significance of the evolution in marketing, Marketing, Information Systems, Market Types
4.Market Segmentation and Target Market Selection
5.Marketing Management and Functions: Product, Price, Distribution and Promotion
6.Finance Function; The Meaning and Importance of Financing, Financial Resources, Financial Markets, Financial Statements
7.Human resources of Management Function, Concept of HRM, Employee Turnover Rate, Technical Functions
8.Performance Appraisal, Job Evaluation and Salary Management, Occupational Health and Üvenliği, Industrial Relations
9.Finding and Selecting Personnel, Recruitment and Employee Training
10.Midterm exam
11.Function of Public Relations, Public Relations Definition and Importance, PR's Functions, Objectives and Principles
12.Principles of Public Relations, Communication Tools and Organization
13.Concept and Importance of Accounting, Accounting Functions, Types of Accounting
14.Research and Development Function, Definition, Importance and Types
15.Overall Rating
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination1100
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination1100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination122
Final Examination133
Attending Lectures14342
Project Preparation22040
Project Presentation236
Self Study14228
Individual Study for Mid term Examination11010