Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
2306015102012 Strategic Marketing 927001 1 1 7
Level of Course Unit
Second Cycle
Objectives of the Course
Marketing is about identifiying and meeting human and social needs. One of the shorted good definitons of marketing is meeting needs profitably. The onjection of lesson to understand how to do this issue.
Name of Lecturer(s)
Yrd.Doç.Dr. Yetkin BULUT
Learning Outcomes
  1. can learn what is marketing
  2. pazarlama tüketici davranışları hakkında bilgi sahibi olur
  3. pazar araştırmasının nasıl yapılacağı konusunda bilgi sahibi olur
  4. uluslararsı pazarlar giriş yöntemlerini bilir
  5. pazarlama karmasının unusrlarını bilir ve kavrar
Mode of Delivery
Evening Programme
Prerequisites and co-requisities
Recommended Optional Programme Components
Recommended or Required Reading
prof.dr. cemal yükselen, pazarlama, detay yayıncılık,2012
Planned Learning Activities and Teaching Methods
Language of Instruction
Work Placement(s)
Course Contents
understanding marketing management capturing marketing insights connecting with customers building strong brands shaping the market offerings delivering value communication value creating long term growth
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.defining marketing for the 21st centurydeveloping marketing strategies
2.collecting information and forecasting demandconducting marketing research
3.creating long term loyalty relationshipsanalyzing consumer markets
4.analyzing business marketsidentifynig market segments and targets
5.creating brand equity
6.crafting the brand positioning
7.compettive dynamics
8.mid term
9.setting product strategydesigning and managing services
10.developing pricing strategies and programs
11.designing and maanaging integrated marketing channels
12.managing retailing wholesaling and logistics
13.designing and managing IMC
14.Creative long term growth
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination1100
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination1100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination111
Final Examination122
Case Study14342
Brain Storming177
Criticising Paper31030
Self Study157105