Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
2306015242012 E-Marketing 927001 1 1 7
Level of Course Unit
Second Cycle
Objectives of the Course
The objective is to provide an approach to organizing the Internet-based activities of a marketing manager. Analogous to the "marketing mix," attention is focused on characterizing an e-marketing mix and describing and motivating each element.
Name of Lecturer(s)
yrd.doç.dr. yetkin bulut
Learning Outcomes
  1. e pazarlama kavramını bilir
  2. e-pazarlama çevresini bilir
  3. e-pazarlama stratejilerini bilir
  4. e- pazarlama karmasını bilir ve uygular
Mode of Delivery
Evening Programme
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Recommended or Required Reading
judy strauss and raymond frost, pearson ltd
Planned Learning Activities and Teaching Methods
Language of Instruction
Work Placement(s)
None
Course Contents
e-marketing in contexte-marketing environmente-marketing strategye-marketing management
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.e-marketing in context
2.e marketing in past,present and future
3.strategic e-marketing and perfornmance metrics
4.e-marketing environment
5.building inclusive e-markets
6.ethical anf legal issues
7.e-marketing strategy
8.mid term
9.e-marketing research
10.consumer behaviour online
11.segmantation, tageting and positioning
12.e-marketing mix; product
13.e-marketing mix; price
14.e-marketing mix; promotion and distribution
15.
16.
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination111
Final Examination122
Attending Lectures14342
Practice177
Field Trip31030
Brain Storming157105
SUM187