Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
2306015242012 E-Marketing 927001 1 1 7
Level of Course Unit
Second Cycle
Objectives of the Course
The objective is to provide an approach to organizing the Internet-based activities of a marketing manager. Analogous to the "marketing mix," attention is focused on characterizing an e-marketing mix and describing and motivating each element.
Name of Lecturer(s)
yrd.doç.dr. yetkin bulut
Learning Outcomes
  1. e pazarlama kavramını bilir
  2. e-pazarlama çevresini bilir
  3. e-pazarlama stratejilerini bilir
  4. e- pazarlama karmasını bilir ve uygular
Mode of Delivery
Evening Programme
Prerequisites and co-requisities
Recommended Optional Programme Components
Recommended or Required Reading
judy strauss and raymond frost, pearson ltd
Planned Learning Activities and Teaching Methods
Language of Instruction
Work Placement(s)
Course Contents
e-marketing in contexte-marketing environmente-marketing strategye-marketing management
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.e-marketing in context
2.e marketing in past,present and future
3.strategic e-marketing and perfornmance metrics
4.e-marketing environment
5.building inclusive e-markets
6.ethical anf legal issues
7.e-marketing strategy
8.mid term
9.e-marketing research
10.consumer behaviour online
11.segmantation, tageting and positioning
12.e-marketing mix; product
13.e-marketing mix; price
14.e-marketing mix; promotion and distribution
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination1100
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination1100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination111
Final Examination122
Attending Lectures14342
Field Trip31030
Brain Storming157105