Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
BSY607 Sports Public Relations 927001 1 2 6
Level of Course Unit
Second Cycle
Objectives of the Course
The aim of this course is including examining the concept of public relations in business in details. Discordantly, in the context of the course, the concept of public relations, its goals, historical development, models, importance as a managerial function, functioning as a process are being discussed; meanwhile the concept of public relations in business is being held under the microscope by using the case study analyze method.
Name of Lecturer(s)
Learning Outcomes
  1. Public relations and information about the awareness of the concept and process development.
  2. Management of public relations in developing the awareness and knowledge about the phenomenon.
  3. Theoretical and practical equipment to increase awareness about winning modern business life.
Mode of Delivery
Formal Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Recommended or Required Reading
David C. Watt (2007). Sports Management and Administration. USA: Taylor & Francis. Dennis L. Wilcox and Glen T. Cameron (2008). Public Relations: Strategies and Tactics. 9th Edition. USA: Allyn&Bacon. Glen M. Broom (2008). Cutlip and Center’s Effective Public Relations. 10th Edition. USA: Prentice Hall. Jerry Hendrix and Darrell Hayes (2009). Public Relations Cases. 8. Edition. USA: Wadsworth Publishing. Kurthan Fişek (2003). Spor Yönetimi. İstanbul: YGS Yayınları. Lisa P. Masteralexis, Carol A. Barr, Mary A. Hums (2009). Principles and Practice of Sport Management. USA: Jones and Bartlett Publishers. Russell Hoye, Aaron Smith, Hans Westerbeck, Bob Stewart, Matthew Nicholson (2005). Sport Management: Principles and Application. USA: Butterworth-Heinemann.
Planned Learning Activities and Teaching Methods
Language of Instruction
Turkish
Work Placement(s)
None
Course Contents
Public Relations ,Public Relations in Business, Case Study Analysis related to the Public Relations in Business
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.Giving Pre-information Regarding to the Course: Content, Proceed and Requirements.
2.Public Relations: Definition and Goals
3.Public Relations: Historical Development and Models
4.Public Relations as a Managerial Functions: Meaning and Content
5.Public Relations Tools and Media
6.Public Relations Management
7.Midterm Exam
8.Public Relations in Business
9.Public Relations Practices in Business
10.Case Study Analysis of Public Relations in Business Management
11.Case Study Analysis of Public Relations in Business Management
12.Case Study Analysis of Public Relations in Business Management
13.Case Study Analysis of Public Relations in Business Management
14.Research and Report Presentation of Public Relations in Business Management
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination111
Final Examination111
Attending Lectures14228
Individual Study for Mid term Examination50150
Individual Study for Final Examination70170
SUM150