Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
BSY610 Sport Marketing and Sponsorship 927001 1 2 6
Level of Course Unit
Second Cycle
Objectives of the Course
The basic principles and applications of marketing in sport, sports sponsorship activities and objectives, marketing activities carried out by the sports issues to gain knowledge and skills.
Name of Lecturer(s)
Learning Outcomes
  1. To be able to explain the internal and external environment elements of sports organizations
Mode of Delivery
Formal Education
Prerequisites and co-requisities
Recommended Optional Programme Components
Recommended or Required Reading
Fikret Soyer, Sporda Sponsorluk (Kavram, Kapsam ve Bir Araştırma).
Planned Learning Activities and Teaching Methods
Language of Instruction
Work Placement(s)
Course Contents
Sports sponsorship and sports marketing issues, sports marketing course
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.Managing Sport
2.The Sport Industry Environment
3.The Sport Industry Environment
4.Creative Problem Solving and Decision Making in Sport
5.Creative Problem Solving and Decision Making in Sport
6.Strategic Perspective in Sport Organizations
8.Managing Change in Sport
9.Managing Change in Sport
10.Managing Change in Sport
11.Managing Change in Sport
12.Behavior in Sport Organizations
13.Behavior in Sport Organizations
14.Behavior in Sport Organizations
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination1100
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination1100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination111
Final Examination111
Attending Lectures14228
Individual Study for Mid term Examination15050
Individual Study for Final Examination17070