Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
BSY627 927001 1 1 6
Level of Course Unit
Second Cycle
Objectives of the Course
The information of about studentes in Public and Private Sector Organization studies. In the sports managements methods.
Name of Lecturer(s)
Yrd. Doç. Dr. Musa ÇON
Learning Outcomes
  1. It can learn the Crisis Management.
  2. It can select a target audience.
  3. It can learn methods of public relations
  4. In the world and Turkey can learn the Development Process of Public Relations
  5. It can learn the functions of public relations.
Mode of Delivery
Formal Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Language of Instruction
Turkish
Work Placement(s)
None
Course Contents
The definition of public relations, in order to information students of combination sport and management.
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.Definition of Public Relations, Purpose and Philosophy
2.Development Process of Public Relations in the world and Turkey
3.Advertising and Propaganda from the difference of the Public Relations
4.Organizational Structure of Public Relations
5.Audiences in Public Relations
6.Public Relations Methods and Tools
7.Written and Printed Tools of Public Relations
8.Midterm exam
9.Social responsibility
10.Organizational culture
11.Communication in public relations
12.Corporate image
13.Corporate identity
14.Ethics and business ethics
15.
16.
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination122
Final Examination122
Attending Lectures14342
Individual Study for Mid term Examination14342
Individual Study for Final Examination21363
SUM151