Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu

Description of Individual Course Units

Course Unit CodeCourse Unit TitleType of CourseYearSemesterECTS
VHT728 Public Relations in Veterinary Medicine 927001 1 2 6
Level of Course Unit
Third Cycle
Objectives of the Course
To learn how issues related to public relations in veterinary medicine should be learned and to be able to acquire skills to produce solutions to deontological and ethical problems encountered in this area at a graduate level.
Name of Lecturer(s)
Doç. Dr. Berfin MELİKOĞLU GÖLCÜ, Doç. Dr. Şule SANAL
Learning Outcomes
  1. To develop information in the field of Public Relations in Veterinary Medicine
  2. To provide a original research and projecting skill in the field of Public Relations in Veterinary Medicine
  3. To gain the competence to use deontology and ethical references to solve problems in the field of Public Relations in Veterinary Medicine
  4. To evaluate the problems related to public relations in veterinary medicine within the scientific thinking structure
  5. To evaluate public relations in veterinary medicine in future
Mode of Delivery
Formal Education
Prerequisites and co-requisities
None
Recommended Optional Programme Components
None
Recommended or Required Reading
Bülbül, A.R. (2001) İletişim ve Etik. Nobel Yay., Ankara
Öztürk, S.A. (2003) Hizmet Pazarlaması. Ekin Kitabevi, Bursa
Bülbül, A.R. (2000) Halkla İlişkiler ve Tanıtım. Nobel Yay., Ankara
Gökçe, O., Fidan, M., Sumak, E. (2001) Halkla İlişkiler. Konya
Planned Learning Activities and Teaching Methods
Language of Instruction
Work Placement(s)
None
Course Contents
Public Relations in Veterinary Medicine, deontological and ethical problems in this field
Weekly Detailed Course Contents
Week Theoretical Practice Laboratory
1.Evaluation of relationship of individual and public
2.Evaluation of relationship of individual and public
3.Evaluation of relationship of veterinarians and public
4.Evaluation of relationship of veterinarians and public
5.The profile of veterinarian in public
6.The profile of veterinarian in public
7.General rules in veterinary medicine services
8.Midterm exam
9.General rules in veterinary medicine services
10.Evaluation of relationship of veterinarians and patient owner
11.Evaluation of relationship of veterinarians and patient owner
12.The role of veterinarian in public
13.The role of veterinarian in public
14.Public Relations in Veterinary Medicine in future
15.Public Relations in Veterinary Medicine in future
16.Final exam
Assessment Methods and Criteria
Term (or Year) Learning ActivitiesQuantityWeight (%)
Midterm Examination1100
SUM100
End Of Term (or Year) Learning ActivitiesQuantityWeight (%)
Final Examination1100
SUM100
Term (or Year) Learning Activities40
End Of Term (or Year) Learning Activities60
SUM100
Workload Calculation
ActivitiesQuantityTime(hours)Total Workload(hours)
Midterm Examination111
Final Examination111
Quiz515
Attending Lectures14342
Seminar111
Individual Study for Mid term Examination14545
Individual Study for Final Examination13030
Individual Study for Quiz5525
SUM150