Ondokuz Mayıs Üniversitesi Bilgi Paketi - Ders Kataloğu
Faculty Of Communication - Department of Public Relations and Publicity

General Description

History

Department of Public Relations and Promotion in The Faculty of Communication of Ondokuz Mayıs University has been established at 01.02.2010 to educate skilled and informed staff for communication sector as a solution to the lacking of qualified employee in the field.

Qualification Awarded

The Bachelor's Degree in Public Relations and Promotion is awarded to the graduates who have successfully completed all courses in the curriculum.

Level of Qualification

First Cycle

Specific Admission Requirements

To be graduated from high school and required points to be taken from LYS.

Specific Arrangements For Recognition Of Prior Learning (Formal, Non-Formal and Informal)

The rules and regulations for recognition of formal prior learning are well defined. Transfer can be made among the institutions of which equivalency is recognized by Higher Education Council. Also successful vocational school graduates to continue their educaiton to obtain Bachelor’s degrees if they are successful in the selection and the placement examination (DGS, i.e. vertical transfer examination) are admitted. The courses to be taken by these students are determined by the relevant department, on the basis of courses they have completed in the programs from which they have graduated. Recognition of prior non-formal and in-formal learning is at the beginning stage in Turkish Higher Education Institutions. Ondokuz Mayıs University and hence of the Department is not an exception to this.

Qualification Requirements and Regulations

Students must obtain a grade point average of at least 60 out of 100 and successfully pass all courses on the programme (equivalent to a total of 240 ECTS).

Profile of The Programme

The programme educates versatile PR practitioners with the knowledge, skills, ability and experience, who can perform in the field of public relations and publicity. People who complement to programme have the ability to manage interpersonal and corporate communication processes, internalize the values of communication ethics, are aware of the changes and developments in the occupation in both national and international platforms, have the skills to adapt these to the field, have the necessary knowledge on information communcation technologies and have the ability of contemporary and analytical thinking.

Occupational Profiles of Graduates With Examples

Students who graduate from this programme can work both in public and private sectors in the areas of communication, media, PR, customer relations and corporate relation as PR and communication experts.

Access to Further Studies

The graduates holding Bachelor’s Degree are eligible to apply to Master’s Degree programmes at national level and /or international level both in the same and in related disciplines and required points from ALES has be taken.

Examination Regulations, Assessment and Grading

The final grades are calculated with the weighted effects of one midterm (%40) and final exam (%60). Norm-referenced grading is used for grading in the department

Graduation Requirements

Students are enrolled to attend classes that presented itself during the years of education, and that should be considered successful completion of 106 credits to graduate a candidate is entitled. Students must obtain a grade point average of at least 60 out of 100 and successfully pass all courses on the programme (equivalent to a total of 240 ECTS).

Mode of Study (Full-Time, Part-Time, E-Learning )

Full Time

Address, Programme Director or Equivalent

Programme Director: Ass. Prof. Gazi Berber Ondokuz Mayıs University Faculty of Communication Department of Public Relations and Promotion Mustafa Güneşdoğdu Campus/Çarşamba Tel: e- mail: gazi.berber@omu.edu.tr

Facilities

Within the Department of Public Relations and Promotion there are 3 assistant professors, 3 research assistants and 1 instructor working in the academic staff. The set up process of practical workshops is being prepared.

Programme Outcomes

  1. Understanding the importance of fundamental concepts of public relations, related disciplines and comprehending the relations between the disciplines.
  2. Being able to research, plan, implement and audit the processes about public relations and publicity.
  3. To improve democracy and human rights in the center of the field of the profession and ethical responsibility.
  4. To be able to practise research system and technics in the professional field.
  5. To be able to understand and express intercultural communicational sensibilities and have the sense of empathy.
  6. Being able to think strategically about public relations and related fields and build strategies over them.
  7. Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, reputation, value, social responsibility, perception, etc.
  8. Evaluating the contribution of public relation theories and applications to the existing/potential ocassions and problems in the national and international area.
  9. To be able to use communication skills in the media field.
  10. Offering occupational views and solutions by following the national and international cultural and contemporary approaches, problems and events.
  11. Having technical knowledge, skills and experiences about the mediums of public relations and publicity.
  12. Being able to build up the processes of research, mesearument and evaluation relating to the fundamental steps of PR practices.

Course Structure Diagram with Credits

T:Theoretical,P:Practice, L:Laboratory
Semester 1
Course Unit Code Course Unit Title Type of Course T P L Credit ECTS
ATİ101Principles Of Ataturk And History Of Revolution-I Zorunlu 2 0 0 2.0 0.0
HİT101Introduction To Communication Science Zorunlu 2 0 0 2.0 5.0
HİT103 Zorunlu 3 0 0 3.0 0.0
HİT105 Zorunlu 2 0 0 2.0 0.0
HİT107Fundamental Concepts Of Law Zorunlu 2 0 0 2.0 5.0
HİT109 Zorunlu 2 1 0 3.0 0.0
TDİ101Turkish Language-I Zorunlu 2 0 0 2.0 2.0
YD101Foreign Language-I SDG 2 0 0 2.0 2.0
Total 17 1 0 18.0 14.0
Semester 2
Course Unit Code Course Unit Title Type of Course T P L Credit ECTS
ATİ102Principles Of Ataturk And History Of Revolution-II Zorunlu 2 0 0 2.0 0.0
HİT102 Zorunlu 2 1 0 3.0 0.0
HİT104The Fundamental Problematics of Communication Zorunlu 2 0 0 2.0 5.0
HİT106History Of Communication And Media Zorunlu 2 0 0 2.0 5.0
HİT108Institutitonal Culture Zorunlu 2 0 0 2.0 5.0
HİT110 Zorunlu 2 0 0 2.0 0.0
TDİ102Turkish Language-II Zorunlu 2 0 0 2.0 2.0
YD102Foreign Language II SDG 2 0 0 2.0 2.0
Total 16 1 0 17.0 19.0
Semester 3
Course Unit Code Course Unit Title Type of Course T P L Credit ECTS
HİT101Introduction To Communication Science Zorunlu 2 0 0 2.0 0.0
HİT105 Zorunlu 2 0 0 2.0 0.0
HİT203 Zorunlu 3 0 0 3.0 0.0
HİT203 Zorunlu 3 0 0 3.0 0.0
HİT205Computer Aided Graphic Design-I Zorunlu 2 2 0 3.0 3.0
HİT207Introduction To Advertising Zorunlu 2 0 0 2.0 3.0
HİT207Introduction To Advertising Zorunlu 2 0 0 2.0 0.0
HİT209Text Writing in Public Relations Zorunlu 2 1 0 3.0 3.0
HİT211Marketing Management Zorunlu 2 0 0 2.0 3.0
HİT213Art Of Management And Leadership Zorunlu 2 0 0 2.0 3.0
HİT215Perception and Image Management Zorunlu 2 0 0 2.0 3.0
HİT215Perception and Image Management Zorunlu 2 0 0 2.0 0.0
HİT217Photography and Basic Optics Zorunlu 2 1 0 3.0 3.0
HİTS-3Elective Course-III SDG 2 0 0 2.0 5.0
Total 30 4 0 33.0 26.0
Semester 4
Course Unit Code Course Unit Title Type of Course T P L Credit ECTS
HİT106History Of Communication And Media Zorunlu 2 0 0 2.0 0.0
HİT110 Zorunlu 2 0 0 2.0 0.0
HİT204 Zorunlu 2 1 0 3.0 0.0
HİT206Advertising Copywriting Zorunlu 2 1 0 3.0 0.0
HİT206Advertising Copywriting Zorunlu 2 1 0 3.0 4.0
HİT208Brand Management Zorunlu 2 1 0 3.0 3.0
HİT210Qualitative and Quantitative Research Methods in Social Sciences Zorunlu 2 2 0 3.0 4.0
HİT212Consumer Behaviours in Analog and Digital Media Zorunlu 2 0 0 2.0 3.0
HİT214Integrated Marketing Communications Zorunlu 2 0 0 2.0 3.0
HİTS-4Elective Course-IV SDG 0 0 0 0.0 0.0
Total 18 6 0 23.0 17.0
Semester 5
Course Unit Code Course Unit Title Type of Course T P L Credit ECTS
HİT101Introduction To Communication Science Zorunlu 2 0 0 2.0 0.0
HİT105 Zorunlu 2 0 0 2.0 0.0
HİT203 Zorunlu 3 0 0 3.0 0.0
HİT207Introduction To Advertising Zorunlu 2 0 0 2.0 0.0
HİT209Text Writing in Public Relations Zorunlu 2 1 0 3.0 0.0
HİT209Text Writing in Public Relations Zorunlu 2 1 0 3.0 0.0
HİT211Marketing Management Zorunlu 2 0 0 2.0 0.0
HİT211Marketing Management Zorunlu 2 0 0 2.0 0.0
HİT215Perception and Image Management Zorunlu 2 0 0 2.0 0.0
HİT301Vocational Foreign Language-I Zorunlu 2 0 0 2.0 3.0
HİT303 Zorunlu 2 1 0 3.0 0.0
HİT305Public Relations And New Media Zorunlu 2 0 0 2.0 0.0
HİT305Public Relations And New Media Zorunlu 2 0 0 2.0 3.0
HİT307Public Relations Applications Zorunlu 2 1 0 3.0 4.0
HİT307Public Relations Applications Zorunlu 2 1 0 3.0 0.0
HİT309Political Communication Zorunlu 2 0 0 2.0 3.0
HİT311 Zorunlu 2 1 0 3.0 0.0
HİT311 Zorunlu 2 1 0 3.0 0.0
HİT313Semiotics Zorunlu 2 0 0 2.0 3.0
HİTS-5Elective Course-V SDG 0 0 0 0.0 0.0
Total 39 7 0 46.0 16.0
Semester 6
Course Unit Code Course Unit Title Type of Course T P L Credit ECTS
HİT106History Of Communication And Media Zorunlu 2 0 0 2.0 0.0
HİT110 Zorunlu 2 0 0 2.0 0.0
HİT206Advertising Copywriting Zorunlu 2 1 0 3.0 0.0
HİT212Consumer Behaviours in Analog and Digital Media Zorunlu 2 0 0 2.0 0.0
HİT212Consumer Behaviours in Analog and Digital Media Zorunlu 2 0 0 2.0 0.0
HİT214Integrated Marketing Communications Zorunlu 2 0 0 2.0 0.0
HİT214Integrated Marketing Communications Zorunlu 2 0 0 2.0 0.0
HİT302Vocational Foreign Language-II Zorunlu 2 0 0 2.0 3.0
HİT304 Zorunlu 2 1 0 3.0 0.0
HİT304 Zorunlu 2 1 0 3.0 0.0
HİT306 Zorunlu 2 1 0 3.0 0.0
HİT308 Zorunlu 2 2 0 3.0 0.0
HİT308 Zorunlu 2 2 0 3.0 0.0
HİT310Training Zorunlu 0 0 0 0.0 0.0
HİT310Training Zorunlu 0 0 0 0.0 0.0
HİT310Training Zorunlu 0 0 0 0.0 8.0
HİTS-6Elective Course-VI SDG 0 0 0 0.0 0.0
Total 26 8 0 32.0 11.0
Semester 7
Course Unit Code Course Unit Title Type of Course T P L Credit ECTS
HİT305Public Relations And New Media Zorunlu 2 0 0 2.0 0.0
HİT307Public Relations Applications Zorunlu 2 1 0 3.0 0.0
HİT311 Zorunlu 2 1 0 3.0 0.0
HİT401Vocational Foreign Language-III Zorunlu 2 0 0 2.0 3.0
HİT403Communication Law And Intellectual Rights Zorunlu 2 0 0 2.0 2.0
HİT405Media Literacy Zorunlu 2 0 0 2.0 3.0
HİT405Media Literacy Zorunlu 2 0 0 2.0 0.0
HİT405Media Literacy Zorunlu 2 0 0 2.0 0.0
HİT407Political Communication Zorunlu 2 0 0 2.0 0.0
HİT407Political Communication Zorunlu 2 0 0 2.0 0.0
HİT407Political Communication Zorunlu 2 0 0 2.0 5.0
HİT409Crisis Management Zorunlu 2 0 0 2.0 2.0
HİT409Crisis Management Zorunlu 2 0 0 2.0 0.0
HİT409Crisis Management Zorunlu 2 0 0 2.0 0.0
HİT411Digital Media Planning and Measuring Zorunlu 2 0 0 2.0 3.0
HİTS-7Elective Course-VII SDG 0 0 0 0.0 0.0
Total 30 2 0 32.0 18.0
Semester 8
Course Unit Code Course Unit Title Type of Course T P L Credit ECTS
HİT304 Zorunlu 2 1 0 3.0 0.0
HİT308 Zorunlu 2 2 0 3.0 0.0
HİT402Vocational Foreign Language-IV Zorunlu 2 0 0 2.0 3.0
HİT404Marketing Technologies and Mobile Applications Zorunlu 2 0 0 2.0 3.0
HİT406advanced Public Relations Applications Zorunlu 2 2 0 3.0 5.0
HİT406advanced Public Relations Applications Zorunlu 2 2 0 3.0 0.0
HİT406advanced Public Relations Applications Zorunlu 2 2 0 3.0 0.0
HİT408 Zorunlu 2 1 0 3.0 0.0
HİT408 Zorunlu 2 1 0 3.0 0.0
HİT408 Zorunlu 2 1 0 3.0 0.0
HİTS-8Elective Course-VIII SDG 0 0 0 0.0 0.0
Total 20 12 0 28.0 11.0

Seçmeli Ders Grupları (SDG)

YD101 / Foreign Language-I
Course Unit Code Course Unit Title T P L Credit ECTS
YDA101 German-I 2 0 0 2.0 2.0
YDF101 French-I 2 0 0 2.0 2.0
YDİ101 English I 2 0 0 2.0 2.0
YD102 / Foreign Language II
Course Unit Code Course Unit Title T P L Credit ECTS
YDA102 German-II 2 0 0 2.0 2.0
YDF102 French-II 2 0 0 2.0 2.0
YDİ102 English II 2 0 0 2.0 2.0
HİTS-3 / Elective Course-III
Course Unit Code Course Unit Title T P L Credit ECTS
HİT221 News Collection And Writing 2 0 0 2.0 5.0
HİT223 Yaratıcı Yazarlık 2 1 0 2.5 0.0
HİT225 Customer Relationship Management 2 0 0 2.0 5.0
HİT227 Fundamentals of Media Relations 2 0 0 2.0 5.0
HİTS-4 / Elective Course-IV
Course Unit Code Course Unit Title T P L Credit ECTS
HİT220 Phonetics And Diction 2 1 0 2.5 4.0
HİT224 Popular Culture and Advertising 2 0 0 2.0 4.0
HİT228 Görsel Kültür 2 0 0 2.0 0.0
HİT230 Agency Ownership and Management 2 0 0 2.0 4.0
HİT232 Historical Actors of Advertising 2 0 0 2.0 4.0
İFS202 Grafik Tasarım Uygulamaları 2 1 0 2.5 0.0
İFS204 Yeni Medya Uygulamaları 2 1 0 2.5 0.0
HİTS-5 / Elective Course-V
Course Unit Code Course Unit Title T P L Credit ECTS
HİT321 Advertising Photography And Applications 2 1 0 2.5 3.0
HİT323 Cultural Anthropology 2 0 0 2.0 3.0
HİT325 İtibar Yönetimi 2 0 0 2.0 0.0
HİT327 Temel Yazılım Bilgisi 2 1 0 2.5 0.0
HİT329 Kentleşme ve Yeni Pazarlama Eğilimleri 2 0 0 2.0 0.0
İFS301 Transmedya Anlatım ve Öykü Geliştirme 2 1 0 2.5 0.0
İFS307 Kamera ve Aydınlatma Teknikleri 2 1 0 2.5 0.0
İFS309 Kurgu Kuram ve Uygulamaları 2 1 0 2.5 0.0
HİTS-6 / Elective Course-VI
Course Unit Code Course Unit Title T P L Credit ECTS
HİT320 Global Culture 2 0 0 2.0 4.0
HİT322 Turizm İletişimi 2 0 0 2.0 0.0
HİT324 Current Issues in Advertising 2 0 0 2.0 4.0
HİT326 Social Structure Of Turkey 2 0 0 2.0 4.0
HİT328 Halkla İlişkiler ve Reklamda Strateji Geliştirme 2 1 0 2.5 0.0
HİT330 Sponsorluk 2 0 0 2.0 0.0
HİT332 İkna Kuramları ve Retorik 2 0 0 2.0 0.0
İFS302 Sosyal Medya Analitikleri ve Uygulamaları 2 1 0 2.5 0.0
İFS304 İnternet Gazeteciliği 2 1 0 2.5 0.0
İFS308 Radyo Programcılığı 2 1 0 2.5 0.0
HİTS-7 / Elective Course-VII
Course Unit Code Course Unit Title T P L Credit ECTS
HİT421 In Game Advertising 2 1 0 2.5 4.0
HİT423 Social Responsibility And Social Service Applications 2 1 0 2.5 4.0
HİT425 Art Culture And Society 2 0 0 2.0 4.0
HİT427 Halkla İlişkilerde Girişimcilik I 2 0 0 2.0 4.0
HİT429 Sağlık İletişimi 2 0 0 2.0 4.0
HİT431 Intercultural Communication 2 0 0 2.0 4.0
HİT433 The Psychology of Persuasion and Interpersonal Communication 2 0 0 2.0 4.0
HİT435 İş Sağlığı ve Güvenliği 2 0 0 2.0 4.0
İFS401 Yeni Medya Yeni Kimlikler 2 1 0 2.5 0.0
İFS405 Oyun Tasarlama ve Geliştirme 2 1 0 2.5 0.0
İFS407 Kısa Film Yapımı ve Yönetimi 2 1 0 2.5 0.0
HİTS-8 / Elective Course-VIII
Course Unit Code Course Unit Title T P L Credit ECTS
HİT420 Human Resources Management 2 0 0 2.0 3.8
HİT422 In-house Communication and Personnel Psychology 2 0 0 2.0 4.0
HİT424 Communication Psychology 2 0 0 2.0 4.0
HİT426 New Approaches in Public Relations 2 0 0 2.0 4.0
HİT428 Media And Social Representation 2 0 0 2.0 4.0
HİT430 Medical Communication 2 0 0 2.0 3.9
HİT432 Halkla İlişkilerde Girişimcilik II 2 0 0 2.0 4.0
HİT434 İşaret Dili 2 0 0 2.0 4.0
İFS402 Veri Gazeteciliği 2 1 0 2.5 0.0
İFS406 Karakter Geliştirme Teknolojileri ve Drama 2 1 0 2.5 0.0
İFS408 TV'de Program Yapımı 2 1 0 2.5 0.0